Salam Mobile Partnered with Optiva to Fast Track MVNO Launch and Deliver Innovative Offers and Exceptional Customer Experience
Case Study in Numbers
1 Million+
Activations in the FIRST Year
of Operations
25%+ ARPU
As compared to the market average
35% Customers
are Digital Acquisition supported by
end-to-end digital processes
Customer Background
Salam Mobile is a leading multi-play service provider offering broadband, interconnection, and satellite services for businesses, consumers, and wholesale segments in the highly demanding and competitive markets of the Kingdom of Saudi Arabia.
Customer Challenge
Salam Mobile wanted to extend its offering through the MVNO business model. It aimed to serve the B2B and B2C markets with differentiated, innovative, and flexible product offerings and services with superior digital experiences. Salam Mobile's goal was for a rapid MVNO launch and further expand its offering to the growing 5G market in the highly competitive market of the Middle East.
Salam Mobile's line of business will be built upon our strong enterprise customer base. By collaborating with Optiva, we will accelerate our journey into the customer segment and continue our expansion into realizing the exciting possibilities of the digital services future.
Abdulmohsin Al-Joyan
CEO
Salam Mobile
The Solution Deployed
After careful evaluation, Salam Mobile partnered with Optiva based on its proven experience, MVNO business knowledge, and market-leading cloud-native BSS platform. By leveraging Optiva’s centrally managed offering, cloud-based, pre-integrated solution, and faster innovative delivery methodology, Salam Mobile was able to fast track the launch of its MVNO services and offer innovative and competitive plans and bundles targeted for the high-end market segment well ahead of its competition.
Optiva demonstrated value with its innovative monetization capabilities, including flexible rating, OOTB features, and configuration capabilities that provide flexibility to customers and differentiated digital experiences.
Key Business Benefits
Fast time
to launch using well-defined pre-packaged and cloud-based delivery methodology, shortening in half delivery time from the standard industry benchmark
1.
Flexibility
to offer nine price plans with more than 36 packaged bundled offers, using a rich set of OOTB templates and enabling accelerated time to market
2.
Flexibility
to offer innovative plans and bundles to meet customers’ specific needs
3.
Monetize
anything with future-ready monetization capabilities
4.
Facilitate business growth
while enabling low-cost business operations
5.
